18 November 2019-The entertainment industry is one of the highest-pressured industries. Long
hours and uncompromising demands of the entertainment industry are sighted as the main causes
of depression and anxiety in showbiz.
As a result of pressure, the industry has seen a spike in celebrity mental health issues, substance
abuse and a high rise of deaths associated with depression recently.
It is against this background that Dr. Cino Shearer, founder of Cino Shearer Foundation, has decided
to offer free psychological services to help celebrities dealing with mental issues.
Dr Cino has developed a mobile assist that will travel around South Africa and some parts of
Southern African regions offering free counselling to celebrities big and small.
The mobile assist, which is the first of its kind, will kick off during this festive season in Gauteng. It
will then travel across the country before visiting Botswana, Namibia and Zimbabwe. The project
will end in April 2020. The initiative is in partnership with different entertainment stakeholders
across Africa. The mobile assist boasts private first-class facilities and highly skilled professionals.
The Cino Shearer Foundation believes that the mobile assist will also help raise awareness about
mental health issues, suicide and substance abuse.
" Studies show that entertainers are twice as likely to suffer from depression than the general
public. Studies also show that many celebrities have moderate to severe anxiety. The vision came
after noticing a rise in depression and anxiety among celebrities. Some have died dealing with
mental health issues. This initiative will help celebrities live a better life," says Dr. Cino.
He adds that he hopes the initiative will
help to normalise conversations around mental illness and help eradicate the stigma associated
The foundation was established in 2013 with one of its key focus points being to elevate poverty.